What is a slogan? A slogan or tagline is a short, catchy phrase that represents a business’s mission or the appeal of its products and/or services. Doesn’t sound familiar? How […]
What’s an email signature? Most entrepreneurs and small-business owners tend to use two emails; one for personal use and the other for professional use. Email is the only communication source […]
Adwords is an advertising platform created by Google, which allows individuals and businesses to target and promote their products/services to 90% of internet users. The text or display ads submitted […]
What is omnichannel marketing? In the past, people had no other choice but to visit the store in-person to buy something. But now, due to technology, the needs and wants […]
Customer support is a collection of services that assists customers in making certain decisions and clearing their doubts. The terms “customer support” and “customer service” may remind you of a […]
No matter how clear and detailed your page content is, potential customers bound to have questions or concerns that need to be answered. This is the where the FAQ page […]
Think of cornerstone or flagship content as extremely well-written articles that are of higher importance than others and contain insights from various other articles in your site. Cornerstone content are […]
Corporate gifts are the gifts you receive from companies as thanks for doing business with them. Those gifts are given with the intention of promoting brand awareness among clients and […]
How many times have you been handed a brochure while walking down a street or at a business meeting? Can’t even begin to count, right? Brochures are one of the […]
A business card is a very powerful direct marketing tool for your business. You must always carry some with you wherever you go since you never know when or where […]
What is a Unique Selling Proposition? A Unique Selling Proposition or USP is a statement that defines the uniqueness of your business and its products/services. In other words, a USP states […]
Most entrepreneurs think business cards are now outdated and irrelevant because of the emergence of technology and digital media. Conveying messages, signing contracts, sharing files, and attending to meetings can […]