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Binanji Pathirana
Lakindu Jayathilaka
Sophia

November 10, 2023

The Ethics of Data Privacy in Marketing

In today’s fast-evolving digital landscape, the ethical considerations surrounding data privacy in marketing have taken center stage. As businesses harness the power of data to personalize their marketing efforts and […]

October 11, 2023

Leveraging Data Analytics for Marketing Insights

In the ever-evolving landscape of marketing, businesses are constantly seeking innovative ways to gain a competitive edge. One such avenue that has revolutionized the marketing game is the strategic utilization […]

October 8, 2023

A/B Testing: Maximizing Your Conversion Rates

In the ever-evolving landscape of digital marketing, staying ahead of the competition and consistently improving your conversion rates is crucial for business success. A/B testing, also known as split testing, […]