Business finance is the management of money and other assets in a business. Financing is the act of bringing money into a business for the purpose of expanding operations, or purchasing […]
The term “incorporation” refers to the process of constituting a company as a legal corporation. A corporation can be considered as an artificially created legal entity that runs separately from […]
Starting a new business can be very challenging at times. Not only do you have to worry about the future of your business but also about the cost of starting […]
Email marketing has no direct correlation with search engine rankings, however, it can boost your SEO indirectly by increasing visibility and engagement. If used properly, email marketing will keep […]
What is a Unique Selling Proposition? A Unique Selling Proposition or USP is a statement that defines the uniqueness of your business and its products/services. In other words, a USP states […]
Most entrepreneurs think business cards are now outdated and irrelevant because of the emergence of technology and digital media. Conveying messages, signing contracts, sharing files, and attending to meetings can […]
Choosing a good domain name is an integral part of your website development process. Your domain name should reflect what your business does and should make it easy for people […]
What is a title tag? It is an HTML element, which tells search engines and visitors what a particular page on your site is about in the most concise and […]
A meta description is a HTML tag which summarizes the content of a page. Google and other search engines use it to determine the relevancy of a page for a […]
A Business Continuity Plan (BCP) is a document which contains vital information required by a business during dangerous and unplanned events such as floods and server breakdowns. A well-written BCP […]
Can you build a house without a plan? No, right? Similarly, starting a business without a plan is a big mistake. A business plan is a blueprint for your business. Most […]
A focus group is a meeting where 5-10 potential consumers get together with a moderator to answer a series of questions about a business’s name, brand, product and etc for […]