Top Influencer Marketing Agencies in Sri Lanka

Looking for the top influencer marketing agency in Sri Lanka? A reputed agency can promote your brand to meet the best set of eyes. Basically, influencer marketing connects brands with prominent influencers who can help them reach a broader audience.

We’ve penned down this detailed guide to help you understand everything there is to know about influencer marketing, including which agency you should choose. 

What Exactly is Influencer Marketing?

Influencer marketing is the current headline of the marketing sphere. Brands join hands with online influencers to promote themselves to a broader market.

Unlike celebrities, you can find influencers anywhere. Their identity is the large follower base on social media or the web. An influencer can be a popular blogger who actively engages with his/her audience. Or a famous photographer who excels in his/her niche.

It’s about the influential individuals who own their follower base in whatever they do. And influencer marketing agencies can help you find them (more on this later).

Although some influencers might have millions of followers, there are many others with only 10,000 followers or so. What matters is how reputed and influential they are in their field of expertise. If people connect with them to find answers and recommendations, they are the ones you should consider for your brand.

Influencer Marketing in 2020 and Beyond

Just as much as it is crucial now, influencer marketing is expected to become a billion-dollar industry by 2022; to be precise, it will be a $15 billion industry.

According to research done in 2019, Instagram alone has more than 500,000 active influencers. That’s exclusive because of the steady relationship between brands, businesses, audiences, and INFLUENCERS.

It is actually understandable that people want to hear what the people they trust think about the products or services they are going to buy.

People find it comfortable to connect with other people above anything else. Thus, influencer marketing has now become a top tier strategy in marketing, and is less likely to make an exit any time soon!

Despite all this, most Sri Lankan companies and entrepreneurs lag behind without utilizing it. They are not getting the right attention from influencer marketing because they’ve not found their go-to influencer agency yet.

What is an Influencer Marketing Agency?

An influencer marketing agency can help you with planning, executing, managing, and analyzing influencer marketing campaigns with excellent efficiency.

The agencies listed below have received many positive remarks for meeting the needs of influencer marketing campaigns. And as these agencies are specialized in working with influencers, they are sure to drive you the best results.

The best part about an agency is that they let the brands decide what they want. Once the brand decides, the agency will select the right influencers to match with the brand’s identity.

They also ensure that the campaign is carried out effectively and efficiently. The agency will focus on the comprehensive report concerning the campaign’s completion while keeping an eye on the posts that the influencer shares.

Overall, an influencer marketing agency lifts the burdens off your shoulders and lets you relax.

But do you REALLY need to hire an agency? Read on to find out!

Reasons to Hire an Agency

We are not going to ask you to hire an agency but think about it. There are consequences in forming an in-house team to deal with influencers. Your in-house employees are likely to have a hard time getting in touch with influencers, setting up meetings and successfully executing the campaign.

Influencers have set their standards so it can be tough for the owners of small scale businesses and startups to get in touch with them. This is why you need to let an influencer agency get onboard and seal the deal.

Agencies already have all the access and connections with the influencers because that’s their expertise and they are able to negotiate the rates with them on much better terms.

Now, think whether it’s wise to form an in-house team to do influencer marketing or to hire an agency. Of course, hiring an agency isn’t free, but it’s worth it when compared to the time and money you would save.

Here are some benefits of hiring an influencer marketing agency:

• Saves time and money.
• Quickly identify suitable influencers to match the brand.
• Fast, efficient communication with influencers.
• Negotiate charges and fees on behalf of the brand.
• Design the posts that are going to be published by the influencers
• Keeping an eye on the post’s performance and giving detailed reports.

Top 5 Influencer Marketing Agencies in Sri Lanka

Inbound Hype

Inbound Hype is a renowned influencer marketing agency in Sri Lanka with the highest Google Reviews rating.

Not only are they highly rated, but they also won the Best Digital Marketing Agency in Sri Lanka Award by the leading online and print magazine –The Global Banking & Finance Review.

Their skilled team has proven themselves to be one of the best marketing teams out there by successfully catering to reputed local and global brands, including Blue Apron, Subway, Huawei, Hewlett-Packard, HSBC, HelloFresh, etc.

Planning and executing influencer marketing campaigns is a forte of Inbound Hype. Their novel ideas in marketing your brand online will pave the best way to reach the right audience/customers.

They can get your campaign up and running across any or all social media platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, and Snapchat.

Not to mention that Inbound Hype is the only agency in Sri Lanka that can help you with TikTok marketing.

InfluencerHub

If you are searching for a reliable influencer marketing agency, InfluencerHub can be your call. They believe people trust people over brands, and that’s the rule they work by. When promoting your brand or business on social media, they ensure to target organic results.

They are a good choice if you want to promote your brand with minimal effort and investment. They utilize successful influencer strategies that will pay off the business in a short time.

If you want to take your business to the next level through influencer marketing, consider getting in touch with InfluencerHub.

Leo Burnette

Leo Burnette also secures one of the top places in our influencer marketing agencies list. They believe in two main elements – people and behavior. Indeed, without targeting people, there’s no point in doing marketing, whether you run it successfully or not.

They run their marketing plans and campaigns under the statement “Our dream is to be the best creator of ideas that truly move people – bar none.”

They certainly have supported some of the best brands in Sri Lanka, including Spa Ceylon, Elephant House, Commercial Bank, etc.

Ogilvy Public Relations

Ogilvy Public Relations believe in selling what you create, so they are an agency that walks the talk.

Using their creativity, they take your business to the level that needs to be reached. This helps them sell their talent while promoting your business on the best-suited social media platforms.

Meeting the marketing demands of reputed brands in Sri Lanka is another reason why Ogilvy Public Relations is on our list.

Mark and Comm

Results speak louder than claims, and that’s how Mark and Comm works. Their interest lies in internalizing the ideas instead of displaying what they can do in the future.

To put it simply, Mark and Comm can provide practical solutions to your influencer marketing needs.

Conclusion

These are the top influencer marketing agencies in Sri Lanka. You can use this list of suggestions to find the right agency for your business.

Although they are based in Sri Lanka, most of them have served well-known global brands. They make sure to perfect the steps involved with influencer marketing, including planning, connecting, negotiating, executing, tracking and reporting.

They will help your products and services to be recognized on any or all of the social media platforms. After all, that’s what they are specialized in.

Let us know what else you’d like to know about influencer marketing because we take pride in helping you!