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October 1, 2023Have you worried enough about your suspended Facebook ads account? You can end your worries here because we are going to discuss how to recover it. You can retrieve your account by appealing to Facebook, and let’s see how to do it.
Two Red Flags –The Stage of Denial
You’re slaying your Facebook ad accounts with excellent records, and one day… it’s all gone! You are not the only person to get such a panic attack because some Facebook ads account users have been there.
It is also understandable that you are in the denial stage because it doesn’t sit right. We are here to assure you that you can get back your account and keep rerunning your marathon.
You can easily conclude that it could be Facebook trying to fool you, but that’s not it. Remember, it’s not a human who’s handling all these and laughing at your suspension. It’s because of the red flag flashed in the algorithm. Thus, Facebook has to avoid threats as much as possible.
There are two reasons that your account could get flagged for:
- A higher rate of negative feedback
- Violating or not adhering to Facebook’s adverting policies
Red Flag 1: A Higher Rate of Negative Feedback to Your Ads
When you share the ads with the users, they get the chance to provide feedback regarding your ads to Facebook. They can select the following:
- Hide the ad.
- Hide all posts from the relevant page.
- Unlike the page.
- Report your ad as spam.
If your ad/s gets any of the above feedback from a user, it will be treated as negative feedback.
If two or three users report your ad, hide your content, or even ‘unlike’ your page, it’s not going to be a problem. But the problem settles in when the number of negative feedback rises above the positive impression to your ads.
You can actually find the negative feedback score for every ad. To do that, you have to go to Facebook Ads Manager. Then, please select a specific ad and preview it. The pop-up will let you select Facebook Post with Comments.
And then, follow these steps:
Step 1:
Scroll down to find the ad’s Performance Results section. If you do this, you will get a pop-up window.
Step 2:
Check the Negative Feedback section on the Post Details.
Step 3:
It’s not easy to find the exact rate that signs a red flag, but generally, receiving above one spam for 5,000 impressions means you must take action. It is around 0.02%, which is a warning for you to turn off that ad to avoid unnecessary issues.
Anyway, you can use the exact formula that you would use for Facebook post’s engagement rate to find the percentage of negative feedback. You can divide the activities such as liking, sharing, etc., of your post by the number of people who reacted.
For the negative feedback rate, you can check the Negative Feedback categories:
- Hide All Posts
- Hide Post
- Unlike Page
- Report as Spam
Calculate the total of the above and divide by the impressions.
After you do the calculation, you can find the ads that caused the suspension of your account. Suppose you didn’t find any ads with a higher rate of negative feedback. In that case, the reason for termination could be the second red flag: Violating or not adhering to Facebook’s adverting policies.
Red Flag 2: Violating or Not Adhering to Facebook’s Adverting Policies
You might already know that Facebook has something like this:
“Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies.”
So if you don’t know what Facebook Advertising Guidelines consist of, you must start reading them. You can access all the rules in one place. It’s easy to find the things that are allowed and prohibited.
Most people assume that they can outwit Facebook’s policies, and when it backfires, they worry about their account. Well, if you are the problem, it’s important to correct yourself. Facebook seldom suspends ad accounts without a valid reason, so you know where the problem lies.
Ways to Restore Your Facebook Ads Account
It’s easy to restore your account once you know the reason. So now that you’ve found the reason, get ready to recover your account:
Option 1:
Click Ads Manager. You will see that your account has been disabled. You can then select “Contact Us” and submit an appeal to Facebook to get your account back.
Option 2:
If you don’t see that your account has been disabled in the Ads Manager, you probably received an email. So you should follow the instructions mentioned in the email to appeal.
Option 3: Additional Support
There are other ways to seek support from Facebook after you’ve appealed. These methods will enhance your chances of getting back the account.
To do it, you have to click the “?” on the right corner of your Facebook ad account. Scroll down to find the “Help Center” or “Still need help” option.
When you click it, you will be instantly connected to Facebook’s support team. This will allow you to speak to a representative in real-time. Doing so will increase your chance for the appeal.
If you don’t get lucky with the instant chat option, you can submit a complaint file mentioning the reason. You can be descriptive about your case so that Facebook can get a better look at it.
If you don’t find your account in the Advertising Account ID’s drop-down menu, you can enter your ID and other details in the description box so that Facebook can investigate better to help you.
You can find your account ID by checking the address bar. You have to go to Ads Manager, check the URL at the top, and copy your account number. It is the lengthy section after “act=.”
It is the ID that you should give Facebook, please don’t enter the Business Manager ID.
After that, you have to offer every detail requested by Facebook. If you are sure that you didn’t violate any rules, don’t think twice to provide them what they ask for.
Remember, even the waiting period after the appeal might seem forever, but you can track the progress at facebook.com/support.
Take-away
All in all, the support inbox is where you can check the status of your case. If you aren’t satisfied with their reply, you can respond by mentioning it. Anyway, if you adhere to the rules and policies mentioned, you don’t have to worry about losing your account once again.
It is important to spend time reading the guidelines because we, at Inbound Hype, know the importance of Facebook marketing for business. If you aren’t aware of the significance or want to know about it better, get in touch with us. We are always ready to help!
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