Your cause requires attention, and there couldn’t be a better way to garner attention than through social media. If you are running a business, it’s important to get the attention you deserve because mass exposure could increase leads to your business. It’s not an easy game to unlock social media to promote your business. Many businesses and companies are competing with one another, and the whole thing is bizarre. But you can handle it successfully if you know how to access social media and attract people more than your competitors do.
Although we will spill the tea to create viral content, remember, going viral on social media is mostly random. Sometimes you might assume that a post will go viral, but it might not even attract half the audience you predicted. However, the thing about these secrets is that you can increase the exposure to your posts even if it doesn’t go viral. You will be able to enhance social media exposure using these hacks. So let’s get going:
Be it life or social media, the time plays a vital role. You have to utilize this valuable resource promptly. If you have just begun your social media marketing and don’t have a fair amount of following, you need to go viral to attract an audience. The co-founder of Impact Media, Garret Adkins says, you need to grab their attention in the first 3 seconds to make it happen. Your content should pique their interest to like, comment, and share. It should make them want to follow you for such updates in the future.
Consumers will not be waiting to give their time for you; rather, you have to reach that extra mile to get it from them. You must create posts that will hook them or make them want to spend a few more minutes reading the post. You should make the posts intriguing, but it shouldn’t deviate from the ultimate message you want to pass on to the viewers.
If you want to grab their attention initially, you need to have a headline that garners their attention forcibly. Or the first line of your post should be super attractive that one cannot continue scrolling without reading it. Or your videos should be unique so that the viewer doesn’t pause it halfway. You must get into the shoes of viewers when you are creating social media posts.
Accept it or not; emotion is every marketer’s tool. Every business ties its marketing strategies to emotions because it is deep-rooted in humans. This is why you need to treat “emotion” as the trigger word when posting social media content.
For example, Chokolaate Magazine, one of the popular magazines in Sri Lanka, created a concept of sending secret Santa messages for Christmas on Twitter. They acted as the medium to send secret messages, which means the sender remains anonymous. This is an emotional trigger and a captivating marketing strategy because people started flooding their message section with loads of messages. They started getting more followers and recognition because of their social media marketing that dealt with human emotions.
This kind of marketing creates a bond between you and the customers. When you meet their demands of sending secret messages to their so and so, they feel obliged to do something in return, and that’s human nature. When creating social media content, you need to keep in mind that your trigger word is –emotion!
You would agree that laughter is contagious. Have you ever stopped yourself from sharing a funny video or meme that made you laugh like crazy? You wouldn’t have done it because it has become a habit to share humorous content more often than informative content. Creating funny content can be challenging because many serious issues are discussed on social media. But you have to get creative to match humor with your business content and to put it forward for people to see and engage.
One of the Sri Lanka Twitter handles is “News Curry,” this is not a typical news account that shares news and other important updates happening in Sri Lanka. Instead, this shares the actual news sarcastically and humorously. People tend to enjoy reading these than the actual news. But the thing about humorous content is that people tend to check the actual news to understand what’s sarcastic about it. Thus, it spreads laughter and creates awareness that can easily get picked up as a viral post.
When you are creating social media content, you need to make sure that your post includes humor and information.
If you want to use these secrets to create viral social media content, you must get creative. To become creative, you need to think out of the box. It’s crucial to innovate ideas by keeping your target customers in mind. You can quickly get off the ground if you utilize the secrets and be consistent, but can you manage it while running a business? This is one of the most common problems faced by business owners. They need to get their priorities right if they want to run their business successfully. This is why you shouldn’t think twice to seek help from experts like Inbound Hype to create viral social media content.