If you are overlooking lead generation, you are planning to fail your business. You must understand that qualified leads are not only your long-term customers but also advocates for your business. They will promote your business without your direct intervention, and that’s the power of lead generation.
Although you can have several goals for your business, it’s imperative to prioritize lead generation. If you think about it, you will realize that without leads, nothing else matters.
If you have already tried lead generation through various channels, content creation, and every other possible technique and yet failed miserably, know that you are not alone! Growing leads is not an overnight game; it takes some time and a lot of effort. But you can be assured of gaining benefits if you consider the following tips.
Before we learn the tips, here is a simplest explanation on how lead generation works:
An Enticing Offer > CTA > Landing Page > Form > Database
You need SEO if you want to generate leads for your business. It helps your audience to get exactly what they want without wasting their time on other things. Many people don’t click the second page of Google; that’s why they say, “The best place to hide a dead body is the second page of Google search results.” People hardly click it, so you know your page shouldn’t go there. Therefore, give your best shot for your website’s SEO.
Moreover, one of the prominent lead generation techniques is organic search. The problem with organic search is that you have to earn it. There are more than 200 factors that decide the page ranking on Google. You’d have to find the right place to start if you want your page to rank within SERPs. The best place to get started is, to begin with, local SEO.
By optimizing for local SEO, you will be able to offer what your surrounding community needs. As everyone uses smartphones to get their work done, you can easily get more leads if you consider local SEO. You need to make sure that your business name, phone number, and address are in-tune on your website. It should also be on listings such as Google My Business, Facebook, and Yelp.
If your website has been reviewed on other third-party platforms, the chances to acquire qualified leads increase. You don’t have to spend money to attract these types of leads. You should also specify the title tag that you want to increase the search result for. Overall, it might take some time to see results from SEO but remember, it’s a journey to success!
We cannot complete the list without including social media as one of the tips to increase leads. Although there are many social media platforms, the most popular ones for lead generation are LinkedIn, Twitter, Instagram, Pinterest, and Facebook. Once you know the target market, you will be able to find the platforms that they are on and then, you can convert prospects to leads.
Through social media, you can let your customers know your availability, contact information, and all the other details in no time. You can let your customers know what your company looks like and how it operates. This is your chance to set the tone and personality of your brand through company culture.
When your business is active on social media, customers can engage with you effortlessly, and it’s one of the best ways to increase more leads. You should remember that you can’t do lead generation by maintaining a social media account. You need to engage with your audience and build solid relationships so that they get converted into leads.
If you think investing money and time in social media marketing is a waste, you’ve got it wrong. You can turn every prospect into successful leads if you are genuinely doing your part. But the toughest part here is selecting the right tool that suits your business. Therefore, make sure to do your research before you settle for the right tool for your business.
If you haven’t given a thought to do content marketing, you must get started right away because it is an effective strategy to generate leads. While increasing qualified leads, it also improves the online visibility of your website.
You shouldn’t limit content marketing to blogging because it’s more than that. There are other formats, including videos, long-form articles, and online guides. If you can provide valuable content to your readers, you are doing content marketing correctly. Ensure the content is in-depth and informative so that the reader doesn’t feel like he wasted his time.
Apart from these formats, you can offer free guides to your readers, so when they download it, you can collect data to keep them informed about future offers. They may even become your recurring customers.
According to stats, buyers read at least 3-5 guides before making a purchasing decision. If you do content marketing right, it will give authority to your business. When your business provides helpful content to the reader, they get the confidence that the business knows what it does. They also take a step forward and check out other sections of your website; it’s a plus point. All these activities on your website triggered by content marketing will turn your prospects into leads.
When the content is informative without any other interruptions like ads, readers spend more time on it without feeling exhausted or irritated. Attracting visitors through content marketing means you are letting the customer decide what they want to do. When people spend more time on your page, it’s a positive sign in all aspects to be assured that you are on the right track.
Overall, lead generation is crucial for the success of your business and must not be overlooked. But remember, you must make sure to attract qualified leads because what’s the point in attracting unqualified leads? Thus, attract leads who can and are willing to purchase your product or service, and who genuinely like what you are offering.
To make your lead generation campaigns effective and successful, try contacting a company like Inbound Hype. Their expertise will save you time and offer guaranteed results, so you don’t have to worry about trial and error.