Frequently Asked Questions (FAQs)

Inbound Hype is Asia’s leading public-sector communications agency, founded in 2015 and headquartered in Colombo, Sri Lanka. We exist to bridge the gap between policy decisions and public adoption—ensuring that government priorities, international programs, and diplomatic initiatives are not only announced, but understood, trusted, and acted upon.

Our specialization is exclusively in the public and mission-driven sectors. We work with sovereign governments, ministries and agencies, embassies, multilateral organizations, and NGOs to craft campaigns that combine policy expertise, strategic communications, and cultural nuance. Whether the task is a nationwide health awareness drive, an infrastructure rollout, or a sensitive diplomatic engagement, we design communications that make complex mandates accessible, inclusive, and actionable.

What sets us apart from traditional marketing firms is our public-sector discipline and credibility. Every campaign is built on research, delivered in multiple languages, audited for compliance, and designed for measurable social impact. With teams and partners across Asia and Africa, and experience delivering campaigns in over 20 languages, Inbound Hype ensures that no audience is left behind—whether it’s citizens, civil servants, community leaders, media, or international stakeholders.

Inbound Hype specializes in public-sector and mission-driven communications across a wide spectrum of industries that directly impact people’s lives and national priorities. Our expertise includes:

• Government & Policy Communications – Public affairs, citizen outreach, and stakeholder engagement.

• Public Health & Safety – Campaigns on disease prevention, vaccination drives, nutrition, mental health, and safety standards.

• Social Development & Behavior Change – Initiatives addressing gender equality, human rights, poverty alleviation, civic participation, and education.

• Infrastructure & Economic Development – Awareness campaigns for investment promotion, urban planning, infrastructure adoption, and digital transformation.

• Environment & Sustainability – Climate action, conservation, renewable energy, and sustainable practices.

• Public Diplomacy & International Relations – Strategic communications for embassies, multilateral institutions, and global cooperation programs.

Across all these sectors, our role is consistent: translate policy into public understanding, build credibility for institutions, and mobilize citizens to adopt change.

For Inbound Hype, success is never defined by vanity metrics alone—it’s about real-world outcomes that matter to policymakers and communities alike. We measure impact using:

• Behavioral Change Indicators – Tracking whether citizens are adopting the intended actions (e.g., vaccination uptake, safer road practices, service usage).

• Public Sentiment & Trust Metrics – Measuring changes in how people perceive policies, institutions, or leadership.

• Reach & Engagement – Assessing message penetration across demographics, geographies, and languages.

• Policy & Institutional Outcomes – Evaluating whether campaigns influence policy adoption, service uptake, or institutional credibility.

We deliver comprehensive, auditable performance reports, so leaders, auditors, and funders can see the tangible return on investment—both in numbers and in strengthened public trust.

We provide end-to-end strategic communications solutions tailored for the public sector. Our services include:

• Public Awareness Campaigns – Driving education and mobilization on critical public issues.

• Social & Behavior Change Campaigns (SBCC) – Designing psychology-driven strategies to shift knowledge, attitudes, and practices.

• Government PR & Reputation Management – Building and safeguarding institutional trust in high-stakes environments.

• Crisis Communication & Risk Management – Delivering rapid-response frameworks for emergencies, misinformation, or reputational threats.

• Stakeholder Engagement & Public Affairs – Strengthening connections between institutions, civil society, media, and citizens.

• Media & Digital Strategy – Deploying multi-channel communications—from television and radio to social platforms, influencers, and digital advertising.

Every service we provide is designed to ensure that public policies don’t just reach audiences but also earn their trust and inspire action.

Our core expertise lies in the public sector—working with governments, multilateral organizations, NGOs, and embassies. However, we also partner with private-sector entities when their initiatives intersect with public good. These include:

• Corporations engaged in public-private partnerships (PPPs).

• Multinationals implementing corporate social responsibility (CSR) initiatives aligned with development goals.

• Companies collaborating with governments on infrastructure, health, or social programs.

If a project serves policy communication, public interest, or societal change, we bring our specialized expertise to ensure it succeeds.

Yes. Multilingual communication is one of our core strengths. We design and deliver campaigns that resonate across diverse linguistic and cultural contexts, ensuring that no audience is excluded. Our expertise includes:

• Translation & Localization – Adapting campaign materials with cultural nuance, not just literal translation.

• Regional Dialect Adaptations – Customizing messaging for local communities to ensure accessibility and authenticity.

• Global & Regional Outreach – Coordinating multilingual campaigns across Asia, Africa, and the Gulf, where messages must bridge both global and local audiences.

To date, we have executed campaigns in 20+ languages—including Sinhala, Tamil, Hindi, Urdu, Bengali, Nepali, Arabic, Indonesian, Malay, Filipino, Swahili, Amharic, Yoruba, Hausa, and French. This breadth allows us to ensure that language is never a barrier to policy communication or citizen engagement.

Our onboarding process is structured to meet the procurement and compliance standards of public institutions, while remaining flexible to each client’s needs. The process typically follows five stages:

1️⃣ Consultation & Needs Assessment – We begin with in-depth discussions to understand your objectives, target audiences, and institutional challenges.
2️⃣ Strategic Planning – We design a tailored communications framework, complete with messaging pillars, stakeholder mapping, and media strategy.
3️⃣ Message & Content Development – Our creative teams craft campaign materials—from multilingual scripts and visual branding to PR narratives and digital assets.
4️⃣ Execution & Deployment – Campaigns are rolled out through TV, print, digital, radio, community outreach, and diplomatic channels as required.
5️⃣ Monitoring & Impact Measurement – We track results in real time and provide detailed reports with evidence-based recommendations for optimization.

Every client is paired with a senior account manager who serves as a single point of accountability, ensuring smooth coordination and transparency throughout.

Yes. Every engagement begins with a consultation led by our strategy team. This stage allows us to:

• Assess your organization’s communication needs and current gaps.

• Align campaign objectives with broader policy or institutional goals.

• Identify the most effective outreach methods—whether national awareness, stakeholder engagement, or diplomatic communication.

• Ensure buy-in from relevant stakeholders before execution.

These consultations are designed to help clients see where communications can add the greatest value and to co-create a roadmap that is both realistic and impactful.

Confidentiality is non-negotiable. We routinely support ministries, embassies, and multilateral agencies on mandates that require absolute discretion. To safeguard sensitive information, we follow strict protocols, including:

• Non-Disclosure Agreements (NDAs) with all staff, partners, and vendors.

• Compliance with government data regulations and international privacy standards.

• Secure communications protocols, encrypted storage, and restricted access for all sensitive documents.

• Procurement and audit readiness, ensuring processes can withstand scrutiny by oversight bodies.

Our reputation is built on trust, and we treat the confidentiality of every project with the same rigor as the institutions we serve.

Yes. While we began in South Asia, Inbound Hype now operates across Asia, Africa, and the Gulf. We have delivered campaigns for governments, UN agencies, the World Bank, international NGOs, and diplomatic missions in over 25 countries.

Our global operations are supported by:

• In-country experts who bring local insight and networks.

• Regional partner organizations for logistics and cultural adaptation.

• Multilingual teams that allow us to operate seamlessly across borders.

This reach ensures that we can manage both regional rollouts and cross-continental campaigns, even under tight timelines or sensitive conditions.

Timelines vary depending on scope, scale, and urgency, but our structures allow for rapid mobilization. Typical timeframes are:

• Small-scale public awareness projects: 1–4 weeks.

• Mid-size, multi-channel campaigns: 6–12 weeks.

• Large-scale international campaigns: 3–6 months.

• Crisis or emergency communications: Sometimes within 48–72 hours.

At the start of each engagement, we provide a detailed project timeline, so stakeholders know exactly what to expect.

Inbound Hype operates with transparent, project-based pricing tailored to the scope of each mandate. Costs are typically determined by:

• Project complexity & deliverables (e.g., single-issue campaign vs. nationwide rollout).

• Duration of campaign (short-term blitz vs. multi-year program).

• Geographical reach (local, regional, or multi-country).

• Media requirements (traditional media, digital, or blended).

• Language and localization needs (number of languages, regional adaptations).

We provide line-item proposals that detail creative, media, and operational costs, ensuring full transparency for auditors, funders, and procurement bodies.

Unlike general marketing firms, Inbound Hype is built exclusively for the public sector. That means:

• Public-sector specialization – We understand how ministries, embassies, and multilaterals operate, and we design campaigns that align with their institutional realities.

• Procurement-ready processes – Every engagement is auditable, compliant, and transparent.

• Global reach, local expertise – We operate across continents while tailoring messages to local communities.

• Evidence-based outcomes – We measure success not in clicks or likes, but in policy adoption, service uptake, and strengthened public trust.

For our clients, this means one thing: a communications partner who understands both the politics of policy and the realities of public engagement.