Blog

From behind-the-scenes breakdowns of viral government campaigns to expert strategies on crisis communication, public trust, and digital diplomacy—this is where public sector marketing gets real. Whether you’re running a national awareness campaign or battling misinformation online, our blog delivers fresh insights, case studies, and insider knowledge to help you craft messaging that moves nations.

What is Market Research and Why is it Important

What is Market Research and Why is it Important?

Marketing
Market research is the process of collecting and analyzing information about a business’s market, consumers, and competitors. It’s highly recommended to conduct market research before starting any business/venture since blindly…
How to Open a Business Bank Account

How to Open a Business Bank Account

Business
Most first-time entrepreneurs tend to use their personal bank account for business use as well. This is a mistake that you should avoid at all costs. Separating the business finances…
How to Get a Business Tax ID

How to Get a Business Tax ID

Business
A business tax ID number is also referred to as the Employer Identification Number or EIN for short. This 9-digit number is issued by the Internal Revenue Service or IRS,…
How to Register a Business Name

How to Register a Business Name

Business
A business name should be unique, creative, memorable, easy to spell but most importantly, it should define the business and its purpose. Your business name is the first thing customers…
Things To Know When Starting a Business

Things To Know When Starting a Business

Business
Running a business takes commitment, hard work and dedication. You must never underestimate the potential of your business. A small business today can turn into a multi-million dollar company five…
What is SEO and Why It Matters

What is SEO and Why It Matters

SEO
SEO or Search Engine Optimization is the process of making your website visible to search engines such as Google and Bing, while improving the site’s ranking on SERPs or Search…
10 Small Business Ideas for 2018

10 Small Business Ideas for 2018

Business
You are probably brainstorming for some business ideas, right? It’s very important that you start a business which is profitable, otherwise, you would just be wasting your precious time and…