Media monitoring, also known as press clipping, is listening to who’s saying what about your brand, your competitors, your industry, or any other topic that’s important to you and your operations. In today’s world, media monitoring must include more than just print, extending to online, broadcast and social media.
Here are some of the many ways media monitoring can help your company.
- Manage brand reputation
- Monitor competitors
- Be in the know with crisis management
- Draw insights and measure campaign effectiveness
- Track success and sentiment
- Find new business opportunities
Media monitoring is practically achieved by a combination of technologies - including audio and video recording, high speed text scanners and text recognition software - and human readers and analysts.
Of course! Our monitoring tools only crawl and index public information. This means websites behind paywalls and private Twitter accounts can’t be tracked - so user privacy is respected.
Rest assured, you won’t be violating anyone’s privacy with either brand listening or monitoring.
All media types (print, broadcast and digital) are monitored 24 hours a day, 7 days a week and 365 days a year. We have a specialised suite of applications that monitor constantly so that we can assess and analyse data faster.
Everything included, over 3 million media sources globally.
Yes, we can narrow down the monitoring to specific regions, or even cities.
- Trend Analysis - Identifies what is being talked about, shared, re-shared and published about your brand or product across several media types over a given time period.
- Geographic Analysis – Illustrates how your brand is performing across several geographic locations and media types.
- Comparative / Competitive Analysis - Gives a clear understanding of what is happening on the regional or global landscape as it relates to your brand, industry or your competitors.
- Sentiment Analysis - Identifies whether something published, posted or broadcasted is positive, negative or neutral. This type of analysis is also known as opinion mining, which helps you understand the sentiment of items published across media types.
- Share of Voice - Compares respective coverage for different keywords.
- Media Sources - Shows the highest number of media source results (source, author or publisher) of a feed.
As long as the keywords pertain to a specific brand, campaign, event or entity there is no limit to the number of keywords. Keywords can be adjusted as and when required during the monitoring period.
At Inbound Hype, rather than charging per keyword, we charge according to the number of results tracked on a monthly basis.
Results are presented in a reader-friendly newsletter format on a daily, weekly or monthly basis - depending on the service selected by a client. Clients will also receive real time alerts when they are mentioned in traditional and digital media. Analysis is also available in several export formats including PDF, Excel amongst others.
No need to worry, Inbound Hype ensures that you receive only the most relevant mentions based on your pre-defined keywords and/or phrases.
Our in-house translators will translate the results to the client's language of choice.
Yes, Inbound Hype is sensitive to the occasional real-time information needs in the event of a crisis. We will monitor all media activity regionally and internationally from all media sources and provide reports and analytical updates on a timely basis.
Yes, whether it be responding to a negative or positive comment about your brand or product, our team will support you in creating and implementing a communications strategy that's inline with the message and objectives that we work together to develop.
Websites with a paywall do restrict our access. So we're only able to provide clients with 250 characters regarding their mention, along with the meta-data of the clip.
We also provide clients a full screenshot of the online article, as proof that the article was published. Should clients wish to view the full article on a particular website, they will need to subscribe to the website.
So, you’re thinking of getting started with media monitoring, or perhaps, switching providers. Good for you, but where do you start?
If you’d like to talk to someone and get a personal consultation, drop us a line and one of our media monitoring experts can help sort through your requirements and help you find the right solution for you (even if it isn’t us). They can talk to you about your wish list of features, help you sort must-haves from nice-to-haves, and come up with a plan that can evolve along with your needs.
Not ready to talk to someone? That’s OK. Naturally, there are a lot of factors to consider. A good way to start is by considering your monitoring budget and needs. You’ll have to choose between:
- Free or cheap options
- Paid media monitoring tools
- Premium media monitoring services (where companies like ours do all the work for you)