Most businesses focus on quantity over quality, just like naïve freelancers. They believe in finding more clients/customers than doing their best to maximize profits with already acquired customers. The common misconception is more clients equal more profit; unfortunately, it doesn’t work that way. If you want to make more profit, you need to give your best to the customers who believe in you.
If you have too many clients, you’ll have to juggle many tasks, and it will lead to a disaster. It gets even worse if you are handling a business all alone. Instead of making the whole procedure of making profits overwhelming, you should consider seizing profitable customers.
In this path to finding the right set of customers, you must utilize the best marketing channels. Sadly, most businesses don’t use these digital marketing channels to attract their business’s ideal audience. They overlook these channels and end up acquiring customers who only increase their tasks, not their profit. If you want to make wise decisions for your business, consider the following 6 digital marketing channels to acquire quality customers.
Before we talk about podcasts, it’s important to understand that it’s not for everyone. Some might find it feasible, whereas some might not. But there are other ways to utilize podcasts for your business. For example, you don’t have to start your personal podcast; instead, you can become a guest speaker.
You must know that podcasting has become popular over time and many startups and small businesses use this to reach their target market. It’s an appealing marketing strategy to let everyone know about your business, brand, and expertise. If you want to start a podcast, you might have to do a lot while managing your business, which is quite hard.
However, this is one of the forgotten or overlooked marketing strategies that can pay off businesses that are beginning to acquire customers.
This is one of the best marketing channels that hardly make it to the table. Most marketers don’t understand the impact that Pinterest has on users. If you hadn’t known before, it’s considered the research tool by the majority of users. If you are an intelligent marketer, you would realize that researching is just a step away from purchasing.
When you utilize Pinterest for marketing, you must analyze the users because they are different from Facebook or Instagram users. Only if you realize the users’ uniqueness you will be able to cater to their needs to turn them into valuable customers. If you can manage your business’s Pinterest account, you will increase leads to your website. Another great benefit of this marketing channel is brand awareness.
SEO or PPC isn’t new because every business uses it in marketing but what’s new for most businesses is Google Retargeting Campaigns. These campaigns will lead you to prospects who have at least once interacted with your business. Normally, 97% of people don’t purchase anything from your website when they first visit your site. But they are the ones who you should keep in the loop because they’ve seen and interacted with your business once.
By retargeting, an anonymous cookie is created to monitor them so you can find the most effective time to promote your service or products to these users. These users are likely to turn towards your business faster than potential customers. This procedure helps you find quality prospects promptly and efficiently.
Although B2B businesses consider LinkedIn a top-notch platform, it’s concealed by Instagram and Facebook when it comes to social media. Among all the other marketing channels, LinkedIn takes a greater place to build your business brand. You can easily create content and share it on your profile to increase credibility and authority. This is the most practical way to show the audience that you are aware of the things that you talk about.
It’s super easy to start a conversation with prospects online and reach out to talk about your pitch. On top of all, you can go through the prospects’ LinkedIn profile before pitching them your idea, which saves time. Moreover, it helps you get quality customers.
Remember Bing? No, not Chandler Bing from FRIENDS, but search engine Bing. Since people have got comfortable with Google, other search engines like Bing have been kicked under the carpet. We all ignore the fact that it’s there, but you need its help if you are a small business owner.
Even though it’s not massive like Google, you can still use it to attract quality leads and profitable customers. As Bing has less competition, you don’t have to spend a lot of money to attract leads. You can utilize SEO for Bing so that it’s easy to win quality leads for your business.
Every business owner must get the best out of acquired customers than to find new clients. You can easily do this using email marketing because it’s a long-term investment. You are not addressing new people. Instead, you are addressing the ones who already know your business. It’s a lifetime value addition.
Using email marketing, you can enhance customers’ experience. It is also a great method to stay in touch with your customers and inform events, product offerings, new services, and other programs. You should maintain an updated email list to send personalized emails that have a direct call to action.
It’s clear that acquiring new customers is important, but it is way more important to offer your existing customers the best. These digital marketing channels are at your service to accumulate quality customers cost-effectively. But it would help if you always remembered to work smarter by hiring a company like Inbound Hype to do marketing instead of utilizing your precious time doing it on your own.